Did you know Argentina is the 29th largest eCommerce market with a whopping revenue of US$7.5 billion as of 2021?
Are you running a growing eCommerce company in Argentina?…Well, if you do, you’ve probably tried a bunch of ideas to grow your sales.
You’ve probably invested a lot of money on ads and traditional marketing, but still, the floodgates of sales haven’t opened up, right?
Maybe it worked for a while, but that hasn’t been enough – so you’re in quest of driving more and lasting results so that your business could thrive in this competitive ecommerce landscape.
Today, in this article, we share FOUR proven ways that you can implement to increase your revenue and grow your business in the process.
1. Embrace New Technologies To Improve Customer Experience
While your customers may have already been shopping online for years, you’re still at the beginning of the learning curve. As a small eCommerce business, you might feel like you need to take shortcuts and cut corners regarding the customer experience.
However, this is where embracing new technologies can help you stand out from the crowd and improve your sales. The most effective way to do this is by using chatbots — conversational interfaces that can help automate tasks and provide information without needing human interaction.
Chatbots are becoming increasingly popular with consumers as they can receive answers faster than a human assistant, making them more efficient and cost-effective in terms of time spent on customer service.
If you don’t have the in-house experience to develop such smart applications & software, consider outsourcing it to a software development in Argentina company. They will help you make your business more efficient by developing customized applications that align with your operations model, while improving the ease of running the business.
Some of the Advantages of Outsourcing Your Software Development Project Are:
- You can focus on your core business while you let others do the job.
- It will be cheaper than building the same functionality in-house.
- You will get a better solution at a faster pace with less time spent on research and development.
2. Set Targeted Pricing
The second most important thing you can do to boost your sales is to set targeted pricing. This means that you have a price range for each product and each customer.
For example, let’s say you sell t-shirts online for $20-$40 per shirt. If someone wants to buy a t-shirt, they have two options: 1) they can pay $20 or 2) they can pay $40. Once you’ve decided on your price range, you need to make sure that it’s clear to customers what the minimum amount is required for them to purchase something from you.
If someone sees a difference between buying one or two items at your online store, they’ll know what value they’re getting from their purchase.
3. Create Promotional Campaign
Another powerful means to increase your small eCommerce business sales is creating a promotional campaign. Promotions are the best way to get customers’ attention and drive traffic to your website.
Promotions can be simple or complex, depending on the budget and available resources. For example, if your budget allows it, you can create an entire campaign around a single product or service.
Or, if your budgets are limited, you can focus on one specific promotion with less complicated features like discounts or coupons. If possible, try to focus on getting people’s attention with a single product or service.
If possible, create an entire campaign around a single product or service that will make people want to click through and visit your site (and hopefully buy something). This will help increase sales since they will see the value in buying from your business.
4. Improve Your Mobile Browsing Experience
Mobile is the future of eCommerce. A mobile-friendly website will help you to get more conversions, leads, and sales on your eCommerce site. It’s a fact that most shoppers prefer to buy things from their smartphones if they see them on Google search results or through apps.
You can use this trend by optimizing your website for mobile devices and providing a better user experience for your visitors. It also helps increase the number of clicks on your eCommerce site, boosting sales.
In The End…
So there you have it. Take a look at these critical points, reflect on your business strategy, and adjust as needed. Your small eCommerce business will look better than ever as a result.
While what works for one business might not work for another, the tactics we’ve discussed are essential to consider if you want to achieve substantial growth. And remember, take action now. What do you have to lose?