Income Artist

5 Steps To Determine The Financial Health Of Your Company

Author: Jimmy Barron
Published:September 12, 2023
4 mins 24 secs

Financial health is like a barometer that measures the company’s atmosphere; get it wrong, and storms are sure to follow.

The current business climate is quite fierce as more and more small businesses report they have cut spending to ensure staying in the green.

Even the seemingly minor line item of advertising, which makes up just 1% of revenue, can’t be ignored.

So, how do you get an accurate read of your company’s fiscal pulse? It’s more than just scanning a balance sheet or squinting at a cash flow statement, but rather digging deep into your business financial statistics to understand the real situation.

Here are some of the most fundamental steps to determine the financial health of your company, allowing you to make informed decisions and strategically steer your enterprise.

Analyze Your Credit Score

Just as an individual’s credit score encapsulates their financial reliability, a business credit score can serve as a snapshot of corporate fiscal responsibility.

Analyze Your Credit Score

A robust business credit score can facilitate smoother negotiations with suppliers, attract better loan terms, and even impact your company’s reputation.

Conversely, a poor score can raise red flags, much like declining profit margins. Therefore, periodic monitoring of your business credit score is essential.

There are several tactics for building a business credit score, each of which can substantially impact your company’s long-term financial prospects.

  • Get a business credit card. Obtaining a business credit card and using it responsibly is a straightforward way to build credit. Make sure you opt for a card that reports activity to the major credit bureaus to effectively impact your score.
  • Trade credit. Partnering with suppliers that offer trade credit and report to credit bureaus can be incredibly beneficial. Consistent, on-time payments to these vendors will bolster your business credit profile over time.
  • Timely payments. The importance of paying all your bills on time cannot be overstated. Late or missed payments can have a detrimental effect on your credit score, so set reminders or utilize automated payment systems to ensure punctuality.
  • Monitor your credit score. Regularly checking your business credit report for inaccuracies or discrepancies is vital. Monitoring allows you to take quick corrective action, thereby avoiding any long-term damage to your credit score.
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By focusing on these key strategies, you can lay a strong foundation for your business’s financial future, facilitating easier access to loans, better terms with suppliers, and increased credibility in the marketplace.

Understand The Concept of Profit Margin

The importance of profit margin can’t be overstated. This seemingly simple metric is a complex indicator that offers a window into an organization’s operational efficiency and cost management.

High gross and net profit margins don’t just indicate that your company is generating ample revenue; they reveal your ability to translate that revenue into actual profit.

In essence, strong margins signify robust cost control and operational efficacy, laying a foundation for sustainable growth and stakeholder returns.

Conversely, declining profit margins act as financial red flags, alerting you to potential issues within your organization.

Whether it’s rising operational costs, competitive market pressures, or inefficiencies affecting your bottom line, low margins demand immediate scrutiny.

Regularly monitoring your profit margins and understanding their nuances are crucial steps in effective business management and long-term financial planning.

Consider Customer Retention and Acquisition Costs and Monitor the Return On Assets (ROA)

It’s often more costly to acquire new customers than it is to retain existing ones.

Return on Assets

Review customer retention rates alongside acquisition costs to gauge whether you’re effectively balancing the two. 

Going on, low retention and high acquisition costs could be indicators of underlying issues.

ROA measures how well a company is using its assets to generate earnings. A declining ROA may indicate inefficient use of assets or that your assets are not effectively translating into profits. It’s a solid measure of operational efficiency and should be monitored closely.

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Analyze Cash Flow

Cash flow stands as the circulatory system of your business, propelling essential financial nutrients throughout its operational body.

While profitability may paint a rosy picture on your income statement, a negative cash flow could signify a ticking time bomb.

Therefore, closely monitoring trends in operating cash flow is vital. It provides invaluable insights into the ongoing viability and sustainability of your business model, alerting you to potential cash shortages before they become critical.

Evaluate Liquidity Through Current Ratio

Liquidity is the financial metric that gauges your company’s ability to settle its short-term debts.

A widely used measure for this is the current ratio, calculated by dividing your current assets by your current liabilities.

A ratio above 1 is generally a sign of good financial health, signaling that your company can comfortably meet its short-term obligations. 

However, an exceedingly high current ratio might indicate a failure to optimally deploy your assets, such as excessive cash reserves or underutilized inventory, which could be invested back into the business for growth.

So, aim for a balanced current ratio that aligns with your industry standards and business goals.


Understanding your company’s financial health is not just a luxury but a necessity. From profit margins and credit scores, each metric is a crucial yardstick for your enterprise’s viability. 

By diligently monitoring these indicators, you can navigate the complexities of today’s market, make informed decisions, and strategically steer your business toward sustainable growth and success.