E Commerce has grown to become one of the largest and fastest-growing industries out there. If your business or brand isn’t selling its goods online, you’re not making nearly as much money as you could be.
While eCommerce may be big now, it’s only going to get bigger.
As of 2022, eCommerce sales amount to $5.2 trillion and by 2040, 95% of all shopping transactions are set to occur through eCommerce.
In an era where convenience is key, your eCommerce business needs to take the same approach. Software as a Service or SaaS is vital when it comes to achieving that for your business and its operations.
A brand in today’s online world is often only as good as the SaaS tools they incorporate. Great eCommerce brands are much more than a website and some stock. To ensure your customers have quality experiences with your business, SaaS is essential.
Unfortunately, there are thousands of tools out there, and figuring out which is best for your business can be costly – both financially and time-wise.
The list we’ve designed will help put your business on the path to giving your customers, products, and brand the best experiences possible.
Must Have Software Tools To Grow Your E-commerce Brand
eCommerce is one of the fastest-growing industries today. Everyone and their mother wants a slice of the business that online shoppers generate at the click of a button.
Ensuring that your brand is able to compete and succeed in the ever-changing environment that is eCommerce should be a major priority for your brand. To help you with that, we’ve outlined a list of some of the best SaaS tools out there.
1. Zluri To Manage Your Various SaaS
If you’re about to use SaaS to bolster your eCommerce brand, you’re going to need a tool to organize and streamline your SaaS arsenal.
Zluri needs to be at the top of the list for that exact reason.
Zluri allows businesses to explore and manage a multitude of third-party SaaS applications from one, central command center. This means you’ll be able to control your tech stack without jumping from software to software.
It also allows you to check your security and compliance procedures and automate repetitive tasks like employee onboarding. eCommerce can often feel very scattershot and being provided with a guide by Zluri makes it much easier.
With an app library of over 225,000 applications, Zluri is incredibly useful for eCommerce brands that use a variety of different tools to achieve success.
Zluri can also monitor when your other SaaS are due for updates and renewals, create effective budgets by identifying apps that overlap, and eliminate unnecessary expenses.
When you build your eCommerce brand, having a dedicated piece of software that manages the rest is essential.
2. Shopify For Setting Up And Hosting
Shopify is one of the most well-known platforms for building an online store. I
Whether you’re learning how to start a boutique, converting from a brick-and-mortar business, or just stepping up your virtual game, Shopify is a must-have.
If you’re not an entirely online business Shopify is a great way to transition to becoming a modern, online brand.
Easy to use, scale, and capable of integrating with various CRM Shopify is the ideal platform to host your eCommerce business.
Not only is it one of the biggest eCommerce platforms in the US, but it also offers a variety of different popular payment gateways on various sales channels to make reaching your customers easier.
In today’s online world, being able to stand out from the crowd and target your potential customers directly counts for a lot. Shopify offers some great marketing tools to ensure that your brand can not only compete, but succeed in today’s fast-paced online world.
3. Oberlo For Inventory Management
An often underestimated aspect of owning and running an ECommerce business is how you manage your inventory. While you may be able to manage on your own, relying on old-school methods, that won’t last long.
Oberlo is the ideal SaaS tool when it comes to managing your business’s inventory.
As an industry, eCommerce has an amazing ability to grow a business at a rapid pace. If you don’t have a system in place to manage your inventory during this expansion, your business can quickly find itself spiraling out of control.
Oberlo is a fantastic tool to help you more efficiently and effectively manage your business’s inventory.
By using a method called drop shipping, they enable faster, more direct delivery and easier inventory management. This involves your supplier sending your customer’s order to them directly rather than having it come to you first.
Easy, intuitive, and much faster than traditional shipping methods and old-school inventory techniques, Oberlo is definitely another must-have.
4. Hootsuite For Social Media Marketing
Social media is fast becoming a vital tool in any marketer’s arsenal. At this point, having a social media presence as a brand isn’t an option.
With new platforms, trends, and unique approaches necessary to succeed, you may need a SaaS that allows you to manage multiple social accounts from one central place.
That’s where Hootsuite comes in.
When it comes to streamlining your marketing, Hootsuite not only saves you time but improves your overall marketing.
Between offering you the ability to track analytics in real-time, creating, managing, scheduling, and publishing content to various social media platforms, Hootsuite’s ability to simplify social media marketing is unparalleled.
With new platforms and specific marketing techniques needed for each platform, Hootsuite is the ultimate time saver. Being able to do all your work from one place is going to not only save you time but make sure your posts stay coherent and on brand.
This will ensure that you not only grow your list of followers but grow your business as a result.
5. Sendinblue For Email Marketing
Email marketing offers some of the best ROIs out there. For every $1 you spend, you receive $36 in return.
Sendinblue offers your business email marketing automation that allows your business to capitalize on that ROI.
Between a smooth, easy-to-use interface, email segmentation that allows you to target specific customers with your emails, and budget-oriented pricing, Sendinblue can vastly improve your eCommerce marketing.
6. Removal.AI For Optimizing Your Product Photos
Removal.AI is one of the most useful, yet often underestimated types of SaaS software out there for an eCommerce business.
This is for the simple, but effective reason that when a business uploads images of its products online, it requires them to have either no background or a clean white aesthetic. Removal.AI does precisely this and allows your products to essentially sell themselves.
Easy to use, reliable and cost-effective, Removal.AI saves you money in terms of hiring a dedicated designer or wasting your designer’s time. Additionally, it enhances images while incorporating various techniques and advanced image processing methods to get the best out of the photos you’ve taken of your products.
This means that when your customers see your products, they’re at their very best.
7. SEMRush For SEO
SEO is one of the most important components of any modern, online marketing campaign. If you want to grow your business, organically, SEO should be one of your top priorities.
SEMrush is essential when it comes to achieving that goal.
SEMrush is one of the best software solutions out there when it comes to creating, optimizing, and improving your content so that when customers look for a product, yours is the first one they see.
SEMrush not only enables you to perform quick and easy research as well as competitive research and a host of other techniques to ensure you rank at the top of Google SERPs.
Today’s online marketing often comes down to getting in front of your competitors when potential customers search for your products. Great SEO enables you to do just that.
Effective eCommerce requires SEO that’s comprehensive, insightful, and accurate in order to ensure your brand is the first thing your customers see.
SEMrush will ensure your brand has the opportunity to do just that.
8. Honorable Mention: Grammarly
The Long And Short Of It
eCommerce is one of the most fast-paced and constantly changing industries out there.
If you’re looking to break into it or improve your online presence, SaaS tools are essential.
There’s a seemingly infinite array of tools, platforms, and software put there all designed to help you improve your brand. Knowing which are relevant can help you streamline your operations and grow your business as a whole.
The tools that we’ve listed are diverse enough that even including one can make a major difference to any business, no matter the size, starting time, or budget.
Like most industries today, succeeding in eCommerce takes every ounce of business savvy you possess and then some. Great SaaS software, like the ones we’ve mentioned in this post, will make doing that effortless.
Which, in an industry based on convenience, is the goal.