If you are someone who loves the idea of being your own boss and having our own brand, and you are interested in beauty products, then you might have been thinking for a while about how you can start your own skincare line.
However, the trouble is that you haven’t got any savings. How on earth are you supposed to be able to start a business without any savings?
Let’s talk about it. Here is how to start a skincare line with no money.
You Need to Decide What to Make
The first thing that you are going to do along with deciding what to make is to start making your products from home.
The reality is that you can’t invest in every possible skincare product out there, but you are able to make some of them from home.
You can make scrubs, emulsions, lip balms, and other things like shampoo, soap, and even deodorant.
While you might not even know where to start when it comes to any of these products, the good news is that there are plenty of tutorials online through platforms like YouTube that can help you learn how to make products like this.
Purchase Your Materials
When you watch tutorials on how to make skincare products specifically, they are going to start by telling you all the ingredients that you will need to buy to make them.
The good news is that for the most part, you will be able to purchase these products at wholesale prices, which means that you don’t have to spend hardly any money to get started.
This is especially true if you are wanting to make your products in bulk, because the more you make of them, the easier it is going to be to purchase your ingredients at wholesale.
Now, Make the Products
This part of the process is going to be time-consuming, and at some point, it is also going to be frustrating.
However, if you want to be able to avoid spending thousands of dollars in manufacturing fees, then you definitely need to be able to make your own skincare products at home.
It is also going to help you figure out which ones you want to make, and which ones you want to leave on the cutting room floor, and the more time you spend doing it, the easier it is going to be.
Find the Right Packaging
The good news is that you can find packaging through websites like Amazon that is really cheap, but a lot of the time, where you purchased your wholesale ingredients from will also sell you wholesale packaging that you will need.
If you can’t seem to find the packaging that you want to, there’s nothing wrong with doing a Google search.
Make Sure You’re Insured
Because skincare products are used on the skin, they have the potential to lead to bad reactions, which is why it is a good idea to pay for insurance.
Yes, it is possible to start a skincare line without insurance, but just understand that the more of your product that you sell, the higher the risk you run of someone reacting adversely to your product.
Build Your Audience
Now that you have decided on the product that you want to make, and you are making it from home, and you have decided on the packaging that you want to send it out in, you need to start building up your audience.
This is arguably one of the most important parts of your business plan, and it is one of the best ways to reduce marketing costs.
Instead of paying somebody to market your skincare range for you, you can build up your own brand exposure through platforms like Snapchat, Instagram, and YouTube.
Because you are the one that is creating the content, and you are relying on the traffic to be organic, you can easily build up a large audience of people who are ready and willing to buy your product, without having to spend anything on marketing.
Capitalise on Influencer Marketing
You might not have a lot of money in the bank to spend on brand promotion, but what you do have is products.
Find middle-of-the-line influencers who are willing to be paid in product and ask them to promote your product on their social media platforms.
This is a surefire way to get a good response for your product, without having to spend any money.