While other marketers complain about their decline in organic engagement and reach on Instagram since the new algorithm took effect, you can climb the ranks while they complain about it.
In this post, we will discuss some genuine methods you can use to boost your organic reach on this social media giant.
The Instagram Algorithm
Before we dig into some tips and tricks to boost your Instagram growth and engagement, let’s talk a little about the Instagram Algorithm.
The three primary factors used to determine what appears in your feed:
- Relationship
- Interest
- Timeliness
Additional criteria that play a smaller role in Instagram feed rankings:
- Usage
- Frequency
- Following
Essentially, the order in which your videos and photos appear are based on the likelihood that you will be interested in that content, the timeliness of each post, and the relationship of the person posting the given content.
Therefore, content that is most relevant to your own interests ranks higher on your Instagram feed. It’s based on what you have liked and interacted with in the past as well as on the people you have liked and interacted with in the past. Yes. This changes as you add more users and interact with them on this platform.
One of the methods you can use to boost your Instagram is to buy automatic likes from services that are known to push those likes to the Instagram explore page.
The Top 10 Methods of Boosting Your Instagram Reach
Now we will briefly touch on the best ways to engage and boost your Instagram reach.
- Optimal Posting Times – This may take some time but pay attention to when most of your audience is online and use that for the “timeliness” of your posts. Posting when most of your audience is on Instagram is how you get the most engagement for your posts.
- User-Generated Content – To create or maintain relationships on this platform, repost user-generated content on your profile. Make sure it’s relevant and of high quality.
- Less is More – Sometimes posting less is better than posting 20 mediocre photos/memes over one fantastic photo/meme. Consider how each image represents your brand before you click post.
- Experiment with Video Content – Oddly, photos generate more likes overall than videos, but videos generate twice as many comments.
- Instagram Stories – Currently, Instagram Stories is being underutilized by marketers, so it’s a good time to stand out in the crowd before it gets saturated.
- Host Contests – Giveaway contests are the most effective engagement tools you will ever use on Instagram, or any social media channel. Use giveaways and contests to your advantage.
- Go Live – Instagram offers the “Go Live” feature so your live content will show up at the front of the Stories feed, making it jump to the top within your circles. The only caveat to this is that others could be posting live videos at the same time. Watch for that.
- Create Instagram-Centric Content – Quality content is the key, but in this case that content must be geared for Instagram. Remember that this is a visual platform, so your content needs to be visually appealing first then quality text.
- Instagram Ads – Yes. It costs money to use Instagram Ads, but that doesn’t make it less effective for growing your organic reach. Boost one of your posts with the highest engagement to drive more engagement to your profile, and ultimately to your website.
- Be the Best Instagrammer You Can Be – Post content is that related to your niche/industry and followers. Answer users’ questions promptly. Remember to thank those who comment on your posts. Be an explorer of user profiles and engage with them to build more relationships. In other words – Engage!
Final Thoughts
It may seem like a time-consuming task to do all the things in this post, but it’s well worth the time and energy you put into it. Just a few minutes per day, three or four times a day can accomplish much in this venue.
Automatic likes can help you get results more quickly and efficiently. Using this alongside your own engagement can boost your Instagram substantially over a few weeks, or faster.
Services that provide automatic likes are designed to deliver quality, real likes to your Instagram according to your preferences. You never have to give up your password to them, so your account is safe. The engagement you get from this company consistent and efficient.
Now you have everything you need to better promote yourself on Instagram regardless of your niche or industry. Be consistent. Be wise. Be present.
