When you’re starting a business, one of the most important decisions you have to make is what kind of website you want. Do you want a simple website with just a few pages? Or do you want a complex website with an e-commerce store, blog, and multiple pages?
No matter what type of website you decide on, one thing is always important: your hosting. Your hosting is what determines how fast your website loads, how many people can visit it at once, and how secure it is.
In other words, your hosting plays a huge role in the success or failure of your business website. Unfortunately, not many people understand the importance of taking the time to pick the right hosting for their website.
They just choose the first provider and plan they come across or the cheapest option available. But this is a huge mistake. So, to help you understand why having a good hosting provider matters, here are some convincing reasons:
Enhanced Website Speed
A fast website is a must in today’s day and age. No one wants to wait around for a slow website to load. Studies have shown that even a one-second delay in page loading time can cause a 7% loss in conversions.
Whether you are just starting or are an established business, you can’t afford to lose customers due to a slow website. And one of the main factors that affect your website speed is your hosting. A good hosting provider will have a fast server that can handle a large number of visitors at once without slowing down.
Depending on the type of hosting you choose, you may also get access to caching and other speed-enhancing features. And if you go for a dedicated server, you won’t be sharing resources with other websites, so your website will load even faster.
Even though you might have to pay a bit more for these types of hosting plans, the investment will be worth it in the long run.
Scalability
When you’re first starting, you may not have a lot of traffic to your website. But as your business grows, you will likely start to see an increase in the number of visitors to your site. And if you don’t have a hosting plan that can accommodate this growth, your website may start to experience disruptions.
This is why it’s important to find a hosting provider that offers scalable plans. That way, you can easily upgrade your plan as your traffic increases. This will ensure that your website always has the resources it needs to function properly and provide a positive experience for your visitors.
If you use WordPress as your content management system (CMS), then you’ll want to make sure your host can accommodate WordPress websites since they tend to require more resources than other types of sites.
Luckily, with a reliable AWS WordPress hosting provider, you will have no problem scaling your WordPress site as your traffic grows. Even if you’re not using WordPress, though, you should still look for a provider that offers scalable plans so that you can accommodate any future growth.
Increased Uptime
Another important reason why you need a good hosting provider is that they can ensure your website has increased uptime. Uptime is the amount of time your website is up and running without any disruptions. And even a few minutes of downtime can have a significant impact on your business.
For example, if your website is down for just one hour, you could lose up to $1 million in sales. And if your website is frequently down, it will start to negatively affect your search engine ranking. This is because Google considers uptime when determining where to rank websites in their search results.
So, the lower your uptime, the lower your ranking will be. To avoid these problems, you need to find a hosting provider that offers 99% or higher uptime.
This may seem like a difficult task, but it’s not that hard to find a reliable provider that can offer this level of uptime. Just make sure to do your research and read reviews before making your final decision.
Improved Security
When you’re running a business website, security should be one of your top priorities. After all, if your website is hacked, it could cost you a lot of money in damages. And if sensitive customer data is leaked, it could damage your reputation beyond repair.
Fortunately, a good hosting provider can help you avoid these problems by offering enhanced security features. For example, some hosts offer free SSL certificates that encrypt data and help keep your website secure.
Others provide regular backups so that you can quickly restore your website if it’s ever hacked. And if you want even more security, you can always opt for a dedicated server, which comes with its own set of security benefits.
Personalized Support
When you’re running a business website, you can’t afford to have your website down for even a few minutes. And if you do run into problems, you need to be able to quickly get in touch with someone who can help resolve the issue. This is where having a good hosting provider comes in handy.
A good provider will offer 24/7 support so that you can always get the help you need when you need it. And they will have a team of knowledgeable customer service representatives who are more than happy to answer any questions you may have.
Not only that, but a good provider will also offer personalized support so that you can get the specific help you need for your website. So, if you ever run into any problems, all you have to do is give them a call or send them an email and they will help resolve the issue as quickly as possible.
Freebies And Extras
Most hosting providers will offer some type of freebie or extra when you sign up for their service. And while these extras may not seem like a big deal, they can be quite valuable. For example, some hosts will give you a free domain name when you sign up for their service.
Others will provide you with marketing credits that you can use to promote your website or offer free mitigation services in case your site is ever hacked.
When you are just starting, these extras can be extremely helpful in getting your website off the ground. And even if you’re not a new business, they can still provide some valuable benefits.
So, when you’re comparing different hosting providers, be sure to take a look at the extras they offer and see if any of them would be beneficial for your website.
As you can see, there are more than enough reasons why having the right hosting provider is important for your business website. From ensuring your website is always up and running to providing you with the resources you need to grow, a good hosting provider can make a world of difference.
So, whether you are just starting or you’ve been in business for a while, be sure to find a hosting provider that can meet your needs.
