Are you looking for an all-in-one solution to boost sales, track leads, save customers’ data, and automate your business processes?
Then use Salesforce for your company – a cloud-based CRM system that helps increase your sales and simultaneously improve your customer service, increasing your retention rate as well.
For this, you may hire Salesforce developers to build apps and software solutions based on the Salesforce Platform. This article will give you an understanding of the benefits of Salesforce for your business.
What Is Salesforce, And Why Do You Need It For Your Business?
Salesforce is an infrastructure of software products, including a customer relationship management platform that unites marketing activities, sales, and communications with customers, all in one place.
Businesses from the industries below obtain the most benefits from using Salesforce:
- Retail
- Healthcare
- Media
- Financial services
- Automotive
What are the benefits of using Salesforce for your business?
To put it briefly, Salesforce can become an easy way for your team to save data and share it with all the departments, as well as analyze it and present it in the form of insightful reports. It helps companies to improve their business, sales, and marketing indicators.
Let’s dive deep into the advantages of using Salesforce CRM.
Advantages Of Salesforce CRM
Flexibility
Salesforce flexibility gives employees the freedom to choose a place to work. Having everything in the cloud is a real benefit of the platform. You can access the system from anywhere at any time.
Cross-functional Insights And Reporting
There are a lot of platforms and applications that collect data about leads, clients, deals, etc. Salesforce analyzes this information, divides it into relevant teams, and gives recommendations.
For example, when you do email marketing you will know how many times a person opens an email, when the last time was, what he/she clicks on, and how often a lead replies to you.
The reporting system is one of the great benefits of Salesforce, which helps businesses to communicate with their audience faster and more efficiently.
Actionable Data Dashboards
Thanks to the dashboard, you can manage business processes quickly and professionally. A powerful feature is the ability to customize the admin. panel per the needs of different employees.
For example, suppose you are the head of sales and want to see how effectively your team works.
The Salesforce dashboard will show the statistics of the number of calls, sent and received emails, closed deals, and more.
Customer-centric Automation
Every day we receive many emails that are all the same, look like spam, and do not make us want to open them. Agree?
Salesforce always focuses on your customers’ niches and gives them exactly what they need. Personalized messages may increase loyalty and interest in your company.
Instead of sending the same emails to all the prospects, the CRM system will analyze your audience and will help you to speak specifically to them.
Proactive Customer Interactions
The structured dashboard helps operators to meet your customers’ needs and provide the right solutions for them proactively.
You are able to find all the information about current and future clients and their companies.
Thanks to this data, your sales team will react to their requests faster and happily and successfully solve their challenges and problems.
Available data saves your time and makes the customers feel important and appreciated.
Optimized Processes
What does process optimization give to your company?
- Fast and relevant email marketing that reaches the target audience and customizes their messages.
- Consumer-oriented behavior that leads to increased trust in your company and improves sales.
- Better prioritizing of leads thanks to the scoring system. You may set up custom parameters and/or turn to artificial intelligence, which will analyze everything itself.
Advanced Data Organization
Gone are the days when you could write a person’s and company’s name on a notepad and highlight it with a certain color.
In order to effectively communicate with the client, it is necessary to keep all of their information in one place.
Salesforce allows the sharing of your customers’ data, such as name, position, and company, etc., to all of your departments.
It means that everyone will have enough information to work with and all be on the same page.
Efficient Pipeline Management
Among the benefits of using Salesforce, it is worth highlighting the easy tracking of the potential customer lifecycle.
You can always see at which specific stage the lead is, as well as independently move it from one column to another.
In addition, Salesforce offers a lot of tools to manage sales pipelines, such as Sales Cloud, Desk.com, Pardot, and Einstein Analytics.
Time Management
All companies understand the value of time and try to use it effectively. Salesforce takes on the painstaking work of automating processes such as data entry or the delegation of tasks.
As a result, you can free up time to solve more important issues. One more helpful feature is a time-tracking system.
Even if your team works remotely, you are able to see the time spent on various tasks or projects.
Marketing Automation
Marketing and sales departments enjoy the benefits of Salesforce because it simplifies their work. There are a lot of tools that improve your marketing processes:
- Thanks to the Marketing Cloud, you may quickly manage social media, email, advertising, content creation, and data analysis.
- The Advertising Studio tool helps to coordinate marketing campaigns.
- Pardot software conducts lead generation.
- Social Studio helps to manage, create and schedule posts on social media.
Conclusion
To sum up, time-saving and process optimization are critical elements for all businesses.
With Salesforce, you will get a flexible platform, reporting system, actionable data dashboards, and a customer-centric approach.
Among the benefits of Salesforce for your business are the automatization of your marketing and sales processes, powerful pipeline management, and advanced data organization.
FAQs
What Is Salesforce Crm And What Are The Benefits Of Using It?
Salesforce CRM is a cloud-based system that helps businesses to find more prospects, communicate with clients, and close more deals.
What Are The Best Features Of Salesforce?
The best features of Salesforce are:
- Salesforce dashboard and reporting system;
- Marketing Cloud;
- Lead Management;
- Email Integration;
- Sales Forecasting.
Why Is Salesforce So Unique?
Salesforce is a platform that unites all of your departments and makes their work more effective, optimized, and structured.
