If you’re a web designer, you know that creating a stunning website is essential to attracting new clients.
But what are the latest trends in web design? And how can you make sure your website stands out from the rest?
In this blog post, we’ll explore some of the latest web design trends and show you how to incorporate them into your own designs.
So whether you’re starting from scratch or simply looking to update your existing site, read on for some inspiration!
Use Bright Colors And Strong Contrasts To Make Your Website Stand Out
If you’re looking to create a website that truly stands out, the key is to use strong color contrasts and vibrant hues.
If you pair bright colors with complementary shades, patterns, or shapes—like the three primary colors forming a triangle on a page—you can make an immediate impact without being overbearing.
Draw inspiration from nature when planning your palette: Look for ways to represent sunshine using yellows and oranges, or bring about feelings of serenity with varying shades of blue.
Using these creative combinations will ensure your website offers viewers something worthy of their attention.
Use Images And Videos To Give Potential Clients A Taste Of Your Work
As a freelancer, harnessing the power of images and videos can be an asset to potential clients wanting to get a taste of what kind of work you offer.
Visuals are one of the most impactful tools for visual storytelling, so by having them on hand—and accounting for them when planning project details—you can give your prospective customers an easy way to sample your talent in a matter of clicks.
Utilizing an attractive array of visuals on your website or other platforms (think Instagram) also helps demonstrate your range and versatility as an artist.
It’s a great way to introduce new talents or showcase what you do best; no matter the case, using images and videos is sure to capture the attention of your audience and help set the stage for future partnerships.
Get Professional Help If Needed
Working on a project, no matter the size or scope can be overwhelming. Instead of feeling bogged down or even defeated, don’t forget that help is out there.
Professional advice or assistance can make all the difference in your success and satisfaction with a task.
Plus, nowadays, you can easily find a top web design agency in Katy, or wherever you live at online. So consider it.
Because doing something alone does not always equate to an accomplishment; sometimes it means missing out on valued insight from others.
Don’t be too proud to accept guidance from an expert if you are having difficulty.
It might make the whole process go more smoothly and allow more room for creativity and personalization.
Make Sure Your Contact Information Is Prominently Displayed
It’s essential to make sure that visitors can easily find your contact information.
This allows people researching you and your work to reach out with inquiries, collaborations, or bookings.
Your contact information should be prominently displayed on your website or social media profiles; this will make it easier for potential employers, partners, or clients to connect with you without having to search high and low.
Including your email address, phone number, physical address if applicable – as well as any professional or personal accounts – will ensure that no one reaches a dead end in their efforts to get in touch.
Keep in mind that some fields of work allow for certain elements of privacy: for example, if you’re an author who is concerned about receiving too much-unwanted attention from readers, consider omitting a direct email address and just providing a general contact form.
Offer Something Unique That Sets You Apart From The Competition
Since there are a plethora of other freelancers out there, it can be daunting to feel like you’ll ever stand out from the crowd.
But if you take the time to identify what makes you unique and use that to your advantage, you can easily set yourself apart.
Maybe you have an unorthodox approach or specialized skill set; whatever it is, bring that to the forefront of your portfolio and website, making sure it’s clear what sets you apart from others.
Make A Strong First Impression With An Impactful Home Page Design
Home page design matters more than ever in the digital age of business. A successful home page needs to capture visitors’ attention, quickly convey important information about your product or service, and motivate visitors to take action.
The text you choose to feature on your home page design is just as important as the visuals; make sure it’s clear, concise, and exudes professionalism.
Crafting the perfect combination of visuals such as sliders or video backgrounds plus a thoughtfully written home page can help leave a lasting positive impression on both new and returning visitors alike.
Put yourself in the shoes of your audience, keep their needs at front of mind, and start crafting an impactful home page that stands out from all the rest.
Use Whitespace And Negative Space To Create A Clean And Modern Look
Whitespace and negative space are two essential design elements to create a modern, clean aesthetic.
Both help focus attention on the most important elements of a design by creating visual breakpoints in the composition.
Think of whitespace as the air we breathe – it’s necessary and breathing room, allowing the eye to roam freely without feeling “claustrophobic”.
Negative space, on the other hand, is more subtle but no less powerful. Utilizing contrasting shapes in a design can add something unexpected that grabs people’s attention and adds dimension to an otherwise flat image.
When used together, whitespace and negative space can be really effective tools to make engaging visuals that stand out from the crowd.
Follow these tips and you’ll create a website that properly reflects your business, makes a great first impression, and helps you be found online—all essential ingredients for success as an entrepreneur or freelancer.
If you need help executing any of these tips, contact a professional web designer. But don’t wait too long to get started: the sooner you have a strong online presence, the better positioned you’ll be to reach your goals.